(the)

JAY CARLSON

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Christ Follower, Husband, UX Designer, Adventurer

Bass Pro Shops Mobile App

  • • Business goals:: build a new app for shopping & Retail Store integration
  • • Customer goals:: make the new app usable

Bass Pro Shops had a 3rd party build them an app and it failed miserably in the Google Play store. It has more 1-star reviews and customer complaints than any other of their previous apps. Customers complained that the app wasn't usable, because it basically took all the shopping away and only allowed people to see how many Rewards points they had. On top of that, the performance of the app was slow and buggy.

We are currently in the process of building a new app and we're taking all the previous research and knowledge our team has gained over the last 5 years at Cabela's to work into the BP app.

App Is Currently In Production
wireframes for Bass Pro Shops app process and wireframes

Own the mountain you’re standing on. Even if that mountain is a valley.